Study: More CEOs say good works boost recruiting - Washington Business Journal:

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This marks a shift in corporate philanthropy since the Roundtable released its in which noted that corporate responsibility was beginning to evolve from communitu impact to bottom line The most recent report shows thatthe indeed, has taken place. Boston struggled to maintain its college grads as they move into the and the Round Table report underscores that philanthropuy is a factor making some local companies more attractivd toyounger workers.
The Roundtabler issued the report in collaboration with the Universitty of Massachusetts Boston Emerging Leaders A team from the Emergintg Leaders Program started working on the report last summer, interviewing 20 Massachusetts companies about theif corporate social responsibility activitie s -- predominantly large companes and representing a cross-section of industries. “Historically CEOs would engage in philanthropy because it was the rightr thingto do. They wanted to be good corporate said J.D. Chesloff, deputy director of the MassachusettsdBusiness Roundtable. “Now there’s a good businesas case to incorporating it into theiebusiness plan.
There’s a bottom line impac t to it, in addition to bein good for all the othercommunity reasons.” Based on the findings from the 20 companiez included in the the report suggests five ways companies can builsd a culture of social responsibility: • Creater a clear link to the company’s missiobn and secure endorsement at the executivse level. • Engage employees at all levelsas decision-makeres in relation to corporate social responsibility targetz and activities. • Leverage employees’ skills to make positiv contributions tothe community. • Provide opportunities for employeees to developnew skills.
“A lot of it is arounsd a company being authentic about wantingg to do something in the community and listeniny to what the employees are interested in doinyg and connecting it to the values ofthe company,” said Ellenj Remmer, CEO of The , a nonprofit that promotes strategicc philanthropy and advises donors.