Friday, July 1, 2011

Falcons kick off new Web site for April draft - Atlanta Business Chronicle:

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"Obviously our organization is going througg a dramatic transition period right now and had some serioues challengeslast year. We are goinv to be rebuilding a lot of our team through the draft, particularly this year. We have four of the top 48 draftg picks," said Dan Levak, Falcons director of new "We wanted to give an outlet to our fans to discuszs what is a very significanr moment inour franchise's On April 1 the team launched , which features a "playefr grading" functionality, live interactive video daily podcasts and Although the team won't be usinvg the feedback provided by its fan base to influencr draft decisions, the site allows Falcons fans to expresw opinions and grade prospective 2008 drafgt choices.
With about 10,40p0 users already registered, Levak said, the team hopesd to reach morethan 20,000 registrations by drafty time. "Fans want to hear the real talk of otherf fans and want it to havea Falcon-centridc bend to it and that is reallyh what we tried to capture Levak said. Leading up to the draft on Aprilp 26and 27, the team will webcastg a series of events, including an mock draft held at the Georgiaz Dome on April 23, as well as the Falcons Cheerleadetr Final Auditions on April 24. The third annual "First Round Pick 'Em will also be featured, with the fan that choosese all 31 players selected in the first rounds of the draft toreceive $300,000.
Duringh draft day, the site will offer live streaming commentary as well as reactiona fromFalcons staffers, live press conferenced and a forum for fans' reactionss to draft decisions. "The way we are positioninvg this is a companion piece to the draft Levak said. "We feel it is goinbg to be very successful andfeel we've reallt tapped into something here and we are definitelgy going to be continuing it next Morris Mess. LLC is facing challenging The Augusta-based publisher on March 27 reportec awhopping 43.6 percent drop in profit from continuin operations in 2007, from $25.9 millionn in 2006 to $14.6 million.
On the top retail, national and classifier advertising revenue was down4 percent, 15 percentt and 13 percent, respectively. Currently the ownerr and operator of 13 daily newspapers andvariouzs publications, last November the company sold 14 of its dailuy newspapers, three non-daily newspapers, a commercialk printing operation and other publications to GateHous e Media. WHO GOT WHAT. Tribe Inc. has been names advertising agency of recordfor Atlanta-based Intimacy, bra fit stylistsz with locations in New York, Chicago and Boston. 's Institute for Developing Nations has retained Point of Vision to develop a messaginv strategy and integratedcommunications plan. Inc.
selecte d The to develop a brandprogramming initiative, which includesd a new corporate logo, a brand identith for Cox's three business units and a Brand Guidelinee Manual. has signed on Inc. to handlr its marketing and public Communicationsfirm Inc. has adde four new clients to its roster, including , 820 The Gablesx Residential, Luckie Marietta Distric and saladrestaurant Dressed. Marchant Atlanta Woman magazine has named a new Elisabeth Marchant is replacingDabney Hollis, who is steppingy down but will remain in an advisoru role to the five-year-olx magazine. Marchant was the first publisher of Atlantaa Woman and returns to the role after serving as executive directorof .
Marchant is also the formerd publisher of Business toBusiness magazine.

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