Study: More CEOs say good works boost recruiting - Dayton Business Journal:

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This marks a shift in corporate philanthropy sincw the Roundtable released itsin 2000, which noter that corporate responsibility was beginning to evolve from community impact to bottom line impact. The most recen report shows thatthe evolution, indeed, has takem place. Boston struggles to maintain its college gradxs as they move intothe workforce, and the Rounc Table report underscores that philanthrophy is a factor making some local companies more attractive to younger workers. The Roundtable issued the reporft in collaboration with the Universith of Massachusetts Boston EmergingvLeaders Program.
A team from the Emerging Leaders Progra started working on the report last interviewing 20 Massachusetts companies about their corporat e social responsibilityactivities -- predominantly larges companes and representing a cross-section of industries. “Historically CEOs woul d engage in philanthropy because it was the right thingto do. They wantef to be good corporate citizens,” said J.D. Chesloff, deputy directore of the MassachusettsBusiness Roundtable. “Now there’w a good business case to incorporating it into theidrbusiness plan. There’s a botto line impact to it, in additioj to being good for all the othercommunityg reasons.
” Based on the findings from the 20 companiea included in the research, the report suggests five ways companies can builds a culture of socialo responsibility: • Create a clear link to the company’as mission and secure endorsement at the executive • Engage employees at all levelzs as decision-makers in relation to corporate social responsibilitty targets and activities. • Leverage employees’ skilla to make positive contributions tothe • Provide opportunities for employees to develop new “A lot of it is around a company being authenticd about wanting to do something in the communityh and listening to what the employeexs are interested in doing and connecting it to the valuesx of the company,” said Ellen Remmer, CEO of The , a nonprofit that promotes strategic philanthropy and advisez donors.