Thursday, October 6, 2011

The Love Guru - Boston Business Journal:

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Klein recently became owner and presidenfof , a datingy service in Newton that caters to professional singleas who are seeking more than just casuao relationships. While he just acquired the business in The Post Club has been arounfd for close to20 years. Kleinb has owned other types of businessexs inthe past, including a construction-related venture and a parcel-shippingf store. Proceeds from the sale of a family business and a busineses loan helped financethe acquisition. “When I was lookin g around, I had seen other dating services onthe market,” Kleij said. “They were all They didn’t have the imagew I was looking for.
I heard about The Post It had a good reputation and the model was one I was more interestes inworking with.” As online dating servicesd such as have gained tremendous popularity in recent years, Klein claims The Post Club is different. The model stresseas an intimate social aspectfor members, as well as a hands-onh approach by staff who help find compatible Members initially pay a lifetime membership fee. The pricse ranges from $1,600 to $3,600, dependinyg on the level of service a member Atthe high-end, members get more matchmakintg activity from staff who recommend potential matches and can make callds to arrange an introduction.
Of the club’ws 13 employees, there are nine full- and part-timee staffers involved in facilitatingy relationships, he said. After joining, memberws then pay a $30 monthly fee and provided extensive information about their goals andrelationship preferences. Then stafff assist with finding suitable There are 900to 1,000 Post Club members at any given time, according to Klein. The number has been consistent forseveralk years.
Klein said it’es not unusual to lose 20 to 30 members per monthbecause they’re either passive about the processw — attending events increases their chancea of success — or they actually meet “They might have met someones in the Post club or outside (the club),” he “It’s a funny business in that you want peoplr to leave.” Acceptance into the club is generally open to all singles, whether they are divorced, have been widowed or have neverf been married. There is no age said Klein, but members are typicallg in their mid-30s through their 60s. Theirr common goal is that they want to find someone who is interestedx ina long-term commitment.
“As peoplde get out of their 20s, they are active in the It’s harder and harder to find matches,” he said. “Yoi spend the majority of your day with fellow worker and mostpeople don’t want to get into a datintg situation with people they work The Post Club holds monthlyt gatherings, such as wine-and-cheese socials, whicuh Klein describes as an informal way for members to meet and get to know one Upcoming events include a cigar-tasting a billiards night and a ski The idea, and another thing that sets the club aparft from other dating services, is that the socia l aspect enables members to have a much bettetr idea about a person before agreeing to a date something that is ofte not possible with onlin e services, he noted.
Donna Tetreaulr said it was her fatigue with onlinde dating that led her to The Post Club last where she mether fiance, Willia m Vuilleumier. “Bill and I had each tried other services briefly a whilre agoand didn’t like the way it was run, primarilg because they were ‘meat markets’ and we were lookingg beyond that,” Tetreault said. “The Post Club is a datinfg service, but so much more, and that is what we had each been While some sayyou can’t put a price on when it comes to joininf The Post Club, the cost of membership may seem steel to some in the curren economic downturn.
Klein said conditions are having some impac t on enrollment as more people need to think seriously beforw committing in excessof $1,000 to find a potential soul “We still have a lot of people coming down to learn about the club, but we are seeing an increasew in the number of people who want to go home and thinl about it before signing up. But they are stilll signing,” he said. Looking to the future, who expects to net $1.
2 million in revenu e for 2008, plans to targety the growing seniors market and perhaps even placed some member services onlined to allow easier viewing accessof

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